Mercedes would like to compete with BMW & Audi in Formula One.
Mercedes would like to compete and wants BMW and Audi in formula one next year, the well-known brands of Germany in car industry.
That is the claim of Daimler CEO Dieter Zetsche, after Mercedes-Benz in 2014 finally succeeded in winning the drivers’ and constructors’ championships with a dominant display.
Zetsche told Germany’s Sport Bild: “We share – and I’m talking about the premium business – about 80 per cent of the world market share with Audi and BMW.
“Of course,” he added, “we greatly admire Red Bull and Ferrari and the other teams, nevertheless other manufacturer teams would be very much welcomed by us.”
He said that the Mercedes team is now fully committed and part of the formula one.
“If we do something, we do it properly. Therefore, we have at no time asked the fundamental question, and nor do we have plans to change anything on that commitment now,” said Zetsche.
Zetsche also talks about the FI involved in crisis.
“It is absurd to say Formula One is dead. I cannot think of a more exciting season,” said the 61-year-old
“All the criticism was led largely by those who were not successful,” Zetsche added.
He clearly said that Bernie Ecclestone is responsible for taking formula one down in 2014.
“Most definitely we have not sufficiently exploited the potential of Formula One, because the official channels of communication have not been used in a professional way,” said Zetsche.
“We are more committed than ever in contributing to professionalise the sport in this regard.
“Better engaging younger fans is a central question,” he added.